Privacy Policy of Playbrush

Privacy Policy of Playbrush

Lies die Datenschutzbestimmungen auf Deutsch: www.playbrush.com/datenschutz

1. SCOPE

1.1. This Privacy Policy applies to the collection, administration and use of personal data by

  • Playbrush GmbH, Gentzgasse 14-20/20/14, 1180 Vienna, Austria („Playbrush Austria“), as well as
  • Playbrush Ltd, 103c Camley Street, N1C 4PF, London, United Kingdom, („Playbrush UK“).

Playbrush Austria and Playbrush UK are collectively referred to as “Playbrush”.

1.2. This Privacy Policy applies to the collection, administration and use of personal data submitted by users to Playbrush UK in the course of using mobile Playbrush Applications. These applications encompass all mobile Playbrush applications, including

  • UTOOTHIA;
  • UTOOTHIA SKY,
  • UTOOTHIA MAGIC,
  • UTOOTHIA PAINT,
  • UTOOTHIA DANCE,

as well as all Playbrush Web-applications, including

  • – PLAYBRUSH FAMILY:

Personal data is data that may by itself or in connection with other data be attributed to a particular person.

1.3. Playbrush is bound by this Privacy Policy, regardless of whether or not the user consents to the use of data by Playbrush pursuant to section 4. below. Pursuant to section 3. below, users have the option of using the basic features of the mobile Playbrush applications free of charge without granting consent pursuant to section 4. below, and without submitting any personal data.

1.4. In case users wish to use all of the features of the mobile Playbrush applications for evaluating the tooth brushing performance or use the Web application PLAYBRUSH FAMILY, registration and consent to Playbrush’s data use pursuant to section 4. below is required.

1.5. The collection, administration and use of personal data by Playbrush complies with applicable data protection laws by ensuring that only relevant data is collected and that each user is able to decide herself, which personal data shall be submitted to Playbrush, processed, or transferred to third parties, and what data is made accessible to other users within the Playbrush applications.

2. PERSONAL DATA COLLECTED BY PLAYBRUSH

2.1. In the course of users’ registration on the Playbrush website or a mobile Playbrush application, users submit the following personal data to Playbrush UK:

  • First and last name;
  • Email address;
  • Phone number;

2.2. In addition, after a user’s registration Playbrush UK is collecting the following personal data, which is attributable to the specific registered user:

  • Hardware Identification Number of Playbrush device;

2.3. Moreover, the following data is collected by Playbrush UK whenever a user uses a mobile Playbrush application, irrespective of whether the user is registered or not:

  • Duration of every brushing;
  • Time and frequency of brushing; and
  • Method and other details of tooth brushing by evaluating the bushing direction and brushing speed.

3. USE OF PLAYBRUSH APPLICATIONS WITHOUT REGISTRATION

3.1.In case of users using the mobile Playbrush applications without registration, only the non-personal data listed in section 2.3. above is collected, and saved only in connection with the user’s free selectable alias name. This does not allow for attribution to a specific person. In particular, Playbrush is not collecting any data relating to the IP-address of the respective user and does not have access to this data by third parties.

3.2.The data listed in section 2.3. above will only be saved in connection with the user’s free selectable alias name and made accessible to other users for the purpose of comparability of scores. They do not make such user identifiable to Playbrush or other users or third parties.

4. CONSENT TO DATA PROCESSING OF PLAYBRUSH FOR THE REGISTERED USE OF PLAYBRUSH APPLICATIONS

4.1. In the course of registering for the use of the full features of the mobile Playbrush applications, the user’s consent to Playbrush’s data use is required. By ticking the checkbox “I hereby explicitly consent to Playbrush’s use of my personal data pursuant to the Privacy Policy”, the user explicitly agrees that Playbrush UK shall have the right to use all of the personal data listed in section 2. above for the following purposes:

  • Transfer:
    • Playbrush UK is transferring the data listed in section 2. above for the purposes of data processing as listed below to its group company Playbrush Austria, domiciled in Vienna, Austria. The transfer is made by making the data digitally accessible, whereas the physical storage place of the data remains on Playbrush UK’s servers rented from Amazon Web Services (Amazon Data Services Ireland Ltd.) located in Ireland (Europe).
  • Data Processing:
    • Technical support to users;
    • Prevention and discovery of fraud;
    • Storage for the purpose of comparing data collected through the mobile Playbrush applications relating to tooth brushing performance with data of other users by graphic representation under the respective selected alias name;
    • Analysis of the collected data relating to tooth brushing performance for the development of personalized advice for the respective user to enhance performance, which is provided to the user in the course of the respective mobile Playbrush application or within the PLAYBRUSH FAMILY application (see section 4.2. below);
    • Analysis of the collected data relating to tooth brushing performance by aggregating it with other users’ data for the research of tooth brushing behavior and improvement possibilities in general;
    • Storage for the purpose of in-app advertisement: based on the tooth brushing performance (frequency, duration, accuracy), users are receive reminders within the respective mobile Playbrush application or the PLAYBRUSH FAMILY application (see section 4.1. below) to use their Playbrush or download further games;

4.2. In case users register for the PLAYBRUSH FAMILY application on the Playbruch.com Platform, the user’s consent to Playbrush’s data use is required here as well. By ticking the checkbox “I hereby explicitly consent to Playbrush’s use of my personal data pursuant to the Privacy Policy”, the user explicitly agrees that Playbrush UK shall have the right to use all of the personal data listed in section 2. above for the following purposes:

  • Transfer:
    • Playbrush UK is transferring the data listed in section 2. above for the purposes of data processing as listed below to its group company Playbrush Austria, domiciled in Vienna, Austria. The transfer is made by making the data digitally accessible, whereas the physical storage place of the data remains on Playbrush UK’s servers rented from Amazon Web Services (Amazon Data Services Ireland Ltd.) located in Ireland (Europe);
    • Transfer of IP-addresses in anonymized form (not identifiable and not personal) to Google Analytics pursuant to section 7. below.
  • Data Processing:
    • Storage of data relating to tooth brushing performance and aggregation of this data from multiple mobile Playbrush applications of a respective user to make it accessible and graphically represent it to the respective user (or in case of minors to his legal representative) on the web application PLAYBRUSH FAMILY. Through this application, parents are given the opportunity to view the accumulated data of their children on the Playbrush.com Platform, to attribute them to the user profiles and compare them. Thereby the data is graphically represented and feedback about the tooth brushing performance is provided. Game profiles in PLAYBRUSH FAMILY are always attributed to the profiles of the respective children (only by use of the selected alias-name). The data listed in section 2. above is only made accessible to the respective user (or in case of minors to his legal representative) and not to third parties. The processing of such data by Playbrush is limited to the purposes listed in section 4.1. above. The tooth brushing data is always saved with a game profile in one of the respective mobile Playbrush applications in connection with the Hardware Identification Number of the Playbrush device, so it is clearly attributable.

4.3. Playbrush implements all reasonable measures to prevent the unauthorized access by third parties to saved data.

4.4. RIGHT TO OBJECT: The user is entitled to fully or partially withdraw the consent granted to Playbrush’s data use at any time. If requested by the user, all personal data relating to the user will be terminally deleted. Withdrawal or request for deletion is possible by sending an Email from the Email-address registered containing a statement of withdrawal / request for deletion to support@playbrush.com.

5. PLUGINS AND WIDGETS FOR SOCIAL MEDIA

5.1. The Playbrush.com Platform as well as the mobile Playbrush applications may include social media plugins, such as (i) Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA; or (ii) Twitter, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, (iii) Instagram, or (iv) Google +, 1600 Amphitheatre Parkway, Mountain View, CA 94043.

5.2. Such plugins can recognize a user’s IP address and the page visited on the Playbrush.com platform, and, possibly, store cookies, so that the services offered by Playbrush work properly. Social media plugins and widgets are hosted either by third party providers or directly by us. By using these functions not personal data is transferred to Playbrush. Your interactions with these plugins are subject to this privacy policy or the privacy policy of any third party that offers such feature. Playbrush is not responsible for the use of, or guidelines regarding the use of, personal data by third party providers.

5.3. Users may recognize the respective plugins, e.g., by the respective logo or other respective characteristic typical for the respective social media-platform on our pages. You can find an overview of Facebook-plugins here: http://developers.facebook.com/docs/plugins/. You can find an overview of Twitter-plugins here: https://dev.twitter.com/web/overview. You can find an overview of Instagram-plugins here: https://instagram.com/developer/. You can find an overview of Google+-plugins here: https://developers.google.com/+/web/.

5.4. If a user interacts with the plugins, e. g. by clicking on the Facebook “Like-Button” or entering a comment, while being logged in to such user’s Social Media-account on Facebook, Twitter, or Instagram a user links the contents of the Playbrush pages to her respective social media-profile. Thereby, Facebook/Twitter/Instagram/Google+ can associate a user’s visit of the Playbrush page with such user’s social media-account. Playbrush as the provider of the Playbrush.com platform does not have any knowledge of the content of the transmitted data or its usage by Facebook, Twitter, Instagram or Google+. Users can find more information on that issue in the privacy policy of the respective social media-platform:
Facebook: http://www.facebook.com/about/privacy/
Twitter: https://twitter.com/privacy
Instagram: https://instagram.com/about/legal/privacy/?hl=en
Google+ http://www.google.com/intl/en/policies/privacy/:

5.5. If users do not want to have the respective social media-platform associate their visits on our site with their social media-account, users must log out from their social media-account.

6. COOKIES

6.1. Several areas of the Playbrush website use ‘cookies’ ─ small text files that are placed on the user’s computer and stored by the browser. They are used by Playbrush to provide a more user-friendly, effective and secure service. Cookies also enable Playbrush to identify a user’s browser and offer services to such user. Cookies do not contain any personally identifiable information and do not permit any conclusions on personal data.

6.2. You can prevent the installation of cookies by entering the corresponding settings in your browser software. However, please note that in this case you may not be able to use the complete range of functions of the Playbrush.com platform to its full extent.

7. GOOGLE ANALYTICS

7.1. The Playbrush.com platform uses Google Analytics, a web analysis service by Google Inc. (“Google”). Google Analytics uses ‘cookies’ (see Section 6, above). The information about your visit collected by the cookies, including your IP address in anonymized form, is usually transferred to a Google server in the USA and saved there. The Playbrush.com platform has activated IP anonymization, so Google first abbreviates your IP address within member states of the European Union or in other signatory states of the Agreement on the European Economic Area. Only in exceptional cases, will the full IP address be transferred to a Google server in the USA and abbreviated there. Google will use the information collected on behalf of the website operator to evaluate your use of the Playbrush.com platform, to compile reports about your activities within the Playbrush.com platform, and to provide further services to Playbrush related to use of the Playbrush.com platform and Internet use. Google will under no circumstances associate the IP address transmitted by your browser within the operations of Google Analytics with other Google data.

7.2. You can prevent the data related to your use of the Playbrush.com platform, including your IP address, generated by the cookies from being recorded by Google and Google’s processing of this data by downloading and installing the browser plugin from the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

7.3. Furthermore, you can prevent the future data capture by setting an Opt Out-Cookie via the following link: https://tools.google.com/dlpage/gaoptout/ Further information regarding terms of use and privacy provisions may be found on the websites http://www.google.com/analytics/terms/us.html and https://www.google.de/intl/en/policies/.
The Playbrush.com platform expanded the Google Analytics-Service with the “anonymizeIP”-Code to anonymize the user’s IP-address.

7.4. The Playbrush.com platform uses Google DoubleClick for Publishers (“DFP”). DFP uses Cookies to provide the user with user-relevant advertisements – further information may be found at https://support.google.com/dfp_premium/answer/2839090?hl=en.
The user may disable the DFP’s cookie placement and the placement of user-relevant advertisements via the website: http://www.google.com/ads/preferences.

7.5. Playbrush.com uses retargeting technology of Google Inc. This technology allows us to show users, who visited our website, adverts on websites of the Google Partner Network. We do this by analyzing user behavior from data collected by our cookies. This information is anonymous, with no personal information being stored.

8. CHANGES TO PRIVACY POLICY

8.1. Playbrush reserves the right to amend this Privacy Policy from time to time for a number of reasons including, without limitation, for commercial reasons, to comply with applicable law or regulations, or for customer service-reasons. At any time, the then-current version of this Privacy Policy is available for viewing on the Playbrush.com platform.

8.2. Changes to this Privacy Policy require the consent of the respective user. If Playbrush intends to implement such changes to this Privacy Policy, Playbrush will give the user as much prior notice of such changes as possible. Such notice shall be made (i) via email to the email address the user previously supplied, (ii) on the relevant pages of the Playbrush.com platform, or (iii) on any other device through which the user accesses the Playbrush services. We may invite the user to accept the new Privacy Policy by clicking “yes” or “I accept”, checking a “tick box” or any other similar method of confirmation. Any such modifications will take effect within thirty days of publication.

8.3. Following amendment of the Privacy Policy, provided that the user did not accept the new Privacy Policy, the continued use of Playbrush’s offering following the notification or, as the case may be, expiration of such thirty days-period, by any registered user shall be deemed user’s consent to the amended Privacy Policy.

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Our friendly support team look forward to hearing from you
support@playbrush.com.