On April 9 2015, we will be launching Playbrush for pre-orders on Kickstarter, an online crowdfunding platform. We put a lot of thought into this decision and we would like to let you know the reasons why we decided to launch via Kickstarter.

How Kickstarter works 

A person or team sets up a campaign to fund a project/product. Every campaign runs for a defined time (e.g.: 30 days) and aims to reach a particular goal (e.g £35,000). The campaign page provides information about the product and various reward levels that the project backers can select from. If the campaign is able to raise enough funds to reach (or exceed) the goal, then the project is funded. Otherwise, the project is NOT funded and the money realized is returned to the backers.


  • We want you to be a part of our journey: Sure, we would like you to buy our product, but we would also love to give you a chance to be part of our journey. So we have carefully designed rewards and goals that allow you to influence the features in the game and our long term product roadmap. We really want to develop a product that our customers are excited about, and that’s why we want you to decide what you want to see in the product.
  • Safe and Reliable: Kickstarter has been tested and proven to be a safe and reliable way to engage with customers and supporters. In private capacity we are all Kickstarter backers as well and had solely good experiences with the platform.  Whether you are making a new computer kit for kids, or creating the next generation of smart watches, you can engage with your customers around the globe using Kickstarter. Although there are other websites with the same model, Kickstarter has the best reviews, both in terms of safety and reliability.
  • Easy to use: All you need to do is to go to our Kickstarter page, and you will find all the details about our exciting progress. You will find the pledges on the right side of the page. You can select any of the pledges and support us in reaching our goal. With Kickstarter, we need to reach our goal otherwise the project will not be funded. But we are confident that with your help, we will reach, and exceed our goal.
  • We do not want to reinvent the wheel: We can spend some time creating a safe and reliable platform to launch our product and engage with our customers but we would rather spend that time developing the product and testing with our customers. So we chose to do this via Kickstarter, since it already has all the features we need.

Join our journey

The team here is super excited about the launch, and we hope you will back our campaign once we go live on Kickstarter! If you have any questions about any part of the process, do not hesitate to drop us a line at [email protected] or comment on the Kickstarter page and we will respond promptly!